Monday, April 14, 2014
Post 68: I'm on YouTube!
For any of you who haven't seen my portfolio yet for any number of reasons, you can now find it on YouTube here: http://youtu.be/XUsS6bE7xWY
Monday, April 7, 2014
Post 67: The importance of having quality photos for a website
The increased usage of the Internet over the past years has made having a website essential for any business that wishes to succeed. Chances are, if you're a business owner and have a website, your business isn't the only one like it out there. So how do you stand out in a sea of websites and companies offering the same thing?
I, like I'm sure many of you, have been to countless numbers of websites in the past week alone. One of the many things that stands out to me is whether or not the website has excellent photos, or terrible photos. Unfortunately, it seems like I see a lot of local businesses with terrible photos, or sometimes no photos at all.
I don't know about the rest of you, but when I first hear about a business, their website is often the first place I go to learn more about them. Their website is basically their business card, and is what makes their first impression for them. If I'm greeted with a website that is laid out well and has excellent quality photos, I'm most likely going to assume the business is credible, cares about whether or not they look professional, and is profitable. This assumption will result in me being more likely to return to that website and the business will be more likely to take my money.
Just like good quality photos can affect a business in a positive way, poor quality photos, or no photos at all, can affect a business even more than having good photos. If I come across a website that has terrible photos, or no photos at all, I immediately assume the business doesn't care about if they look professional or not, doesn't make enough to afford a photographer, and isn't trustworthy. Unless the company with the terrible photos on their website are my only option, which they probably aren't, I can almost guarantee I'll be taking my business elsewhere.
People say a photo is worth a thousand words for a reason. When it comes to gaining an overall impression of a business based off of their website, photos are infinitely more powerful than words. A single photo can convey something an entire paragraph couldn't. A photograph provides concrete evidence. For example, think about a company going into detail about an event they had and saying everyone had a great time compared to a good, quality photo of that event with people talking, laughing, and enjoying themselves.
Compared to text, photos are easier for people. In all honesty, a vast majority of people are lazy, and reading takes much more effort than looking at some photos. When I'm on a website, I'll take a look at the photos before anything else and get a general idea of what the business is, does, or can do. If those photos pique my interest enough, then I'll probably go and read whatever text the website provides.
If you're a business owner looking to update the photos that you use to help improve your overall profitability, do yourself a favor and spend the money to have quality work done. "You get what you pay for" almost always applies to photographers, and if you're looking to spend almost nothing, expect the quality to match. It's much better to spend more initially to get results you're happy with than to spend less to get results that are terrible, and then spend more money on another photographer because the first photos aren't useable.
Long story short: good photos means more business, which means more money. Bad photos means less business, which means less money.
www.danpomykalski.com
I, like I'm sure many of you, have been to countless numbers of websites in the past week alone. One of the many things that stands out to me is whether or not the website has excellent photos, or terrible photos. Unfortunately, it seems like I see a lot of local businesses with terrible photos, or sometimes no photos at all.
I don't know about the rest of you, but when I first hear about a business, their website is often the first place I go to learn more about them. Their website is basically their business card, and is what makes their first impression for them. If I'm greeted with a website that is laid out well and has excellent quality photos, I'm most likely going to assume the business is credible, cares about whether or not they look professional, and is profitable. This assumption will result in me being more likely to return to that website and the business will be more likely to take my money.
Just like good quality photos can affect a business in a positive way, poor quality photos, or no photos at all, can affect a business even more than having good photos. If I come across a website that has terrible photos, or no photos at all, I immediately assume the business doesn't care about if they look professional or not, doesn't make enough to afford a photographer, and isn't trustworthy. Unless the company with the terrible photos on their website are my only option, which they probably aren't, I can almost guarantee I'll be taking my business elsewhere.
People say a photo is worth a thousand words for a reason. When it comes to gaining an overall impression of a business based off of their website, photos are infinitely more powerful than words. A single photo can convey something an entire paragraph couldn't. A photograph provides concrete evidence. For example, think about a company going into detail about an event they had and saying everyone had a great time compared to a good, quality photo of that event with people talking, laughing, and enjoying themselves.
Compared to text, photos are easier for people. In all honesty, a vast majority of people are lazy, and reading takes much more effort than looking at some photos. When I'm on a website, I'll take a look at the photos before anything else and get a general idea of what the business is, does, or can do. If those photos pique my interest enough, then I'll probably go and read whatever text the website provides.
If you're a business owner looking to update the photos that you use to help improve your overall profitability, do yourself a favor and spend the money to have quality work done. "You get what you pay for" almost always applies to photographers, and if you're looking to spend almost nothing, expect the quality to match. It's much better to spend more initially to get results you're happy with than to spend less to get results that are terrible, and then spend more money on another photographer because the first photos aren't useable.
Long story short: good photos means more business, which means more money. Bad photos means less business, which means less money.
www.danpomykalski.com
Thursday, April 3, 2014
Post 66: I'm going to Boston!
I'm incredibly excited to announce that I will be traveling with Jake Schuppe, who is an Expert Level Coach for Carmichael Training Systems, and has been one of my best friends since 6th grade, to Boston in October to photograph the, according to Jake, "largest rowing regatta." The regatta is called "The Head of The Charles Regatta."
I will be taking headshots of various people, as well as photographing the events that are happening throughout Saturday and Sunday and various products. The photos will be used for advertising, social media, and promotional purposes, which means there's a significant possibility that a large number of people will see my work. This possibility means that this job is incredibly important for my business, and I can't describe how excited I am for the opportunity.
The most important thing, and the part I'm most excited about, is that I'm being paid to go on a road trip to somewhere I've never been with one of my best friends to do something I love. I know it's a cliche, but hard work pays off. I'll be sure to share the photos in October.
Also, I'm not sure how these companies are involved, but Jake mentioned them, so I'll mention them as well. Oar Inspired, Pontoon Sports, and Rowing Innovations.
www.danpomykalski.com
I will be taking headshots of various people, as well as photographing the events that are happening throughout Saturday and Sunday and various products. The photos will be used for advertising, social media, and promotional purposes, which means there's a significant possibility that a large number of people will see my work. This possibility means that this job is incredibly important for my business, and I can't describe how excited I am for the opportunity.
The most important thing, and the part I'm most excited about, is that I'm being paid to go on a road trip to somewhere I've never been with one of my best friends to do something I love. I know it's a cliche, but hard work pays off. I'll be sure to share the photos in October.
Also, I'm not sure how these companies are involved, but Jake mentioned them, so I'll mention them as well. Oar Inspired, Pontoon Sports, and Rowing Innovations.
www.danpomykalski.com
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